Slice Labs Digital
Insurance.

Brand development and positioning; content for website, videos, social media, podcasts, customer emails, blogs, print and digital ads, partner websites, articles, cases studies, white papers, and more.

 

Since 2015 Slice has been leading the insurtech space, offering insurance cloud services and products for companies and end customers. Their numerous global partners range from vacation rental company Airbnb, to airline Jet Blue, as well as major insurance and technology companies such as Sompo International and Munich RE Worldwide, among many others. Wax worked with Slice from the very beginning, building a complete brand from the ground up. We created their 36+ page brand book establishing everything from their Essence, Purpose, Pillars, and Mantra, to their voice, tone, behaviors, and beyond. It is truly their guide for everything they do internally and externally. Then, we pulled that branding through all of their marketing and communications. Today, Slice is known not only for their cutting-edge technology and unequaled client partnerships, but also their award-winning brand, having received top honors at the “Best Ottawa Business Awards” for their brand development in Ottawa, Canada, where they are headquartered.

 

Wax worked with Slice designer, Shailyn Bruining and VP of marketing, Emily Mertz, to bring the brand to life across multiple campaign tactics.