Why I love today’s advertising clients.
Call me naïve, you would not be the first, but I believe the business of advertising is getting gooder. Not better, in like, companies...
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welchpattie
May 9, 20224 min read
Brand V. Advertising. What’s the difference?
I was recently working with a client who wasn’t quite sure what she needed. She heads a family foundation and wanted to expand her...
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welchpattie
Mar 24, 20224 min read
Certified Woman
Business Certifications: Are They Worth It? In 2018, I, on behalf of my company Wax, applied for certifications from the City and County...
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Holly Kurtz
Mar 12, 20224 min read
Why Creatives Should Drive Research
It sounds like handing the kids the keys to the car, I know. Humor me for a minute though. When you hear “creatives” if you envision...
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